Back-to-School and College 2024

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A child stands next to a Target guest holding a shopping basket.

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Parents and children shop together, surrounded by rows of back-to-school essentials.

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Families navigate the aisles of Target, filling their carts with back-to-school necessities

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Guests of all ages browse the shelves at Target, searching for the perfect back-to-school and back-to-college gear to kick off the new year.

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A parent shops with their children, reading packaging information aloud to one of them.

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A parent points out a back-to-school product to their excited child.

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A back-to-school store display featuring the greeting "Hello School".

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Mannequins display back-to-school clothing options in a Target apparel section.

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Back-to-school clothing section with various items from the kids assortment on display.

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An array of vibrant lunchbox bags in various colors and patterns are displayed together.

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Back-to-School display featuring a sign that reads "Hello School, Low Price!"

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A Target aisle showcasing a variety of Back-to-School essentials for students.

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A bright Target sign promotes the 20% student discount on Back-to-School essentials.

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Three happy guests take a break from back-to-school shopping to socialize.

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A Back-to-College display featuring a selection of dorm room essentials.

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A Back-to-College display featuring a selection of essential bedding items for dorm rooms.

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A college-themed pennant hangs from a shelf at Target.

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A Back-to-College display featuring a scannable QR code.

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A guest holds a shopping basket while exploring the variety of plants at Target.

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Back-to-College display featuring a variety of essentials with a prominent $5 price point offer.

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Back-to-College display featuring a selection of dorm room essentials, such as bedding and decorative items.

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A Back-to-College display featuring a prominent 20% discount in a bold red bubble.

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More content on this topic

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Target Announces Back-to-School and College Savings

View the press release

View the article