Get ready to sleep in softness and towel off in style. Parachute, the beloved home brand known for its luxurious bedding and bath items, has created a new, exclusive collection just for Target guests. Parachute for Target launches April 27 with more than 200 cloud-like bedding and bath linens. Prices range from $12-$199, with most items under $90 — a value that can only be found at Target.
“Target’s famous for making great style accessible to everyone, so the opportunity to bring an amazing brand like Parachute to our guests is a dream come true,” says Jill Sando, Target’s executive vice president and chief merchandising officer of apparel & accessories, home and hardlines. “Together, we’re focused on delivering on-trend newness, and you can’t get more on trend than Parachute’s luxurious bedding — at only-at-Target prices. Parachute for Target is giving our guests another great bedding option, and it’s helping build on our legacy of being first-to-mass with beloved national brands.”
A dreamy collection
Parachute for Target is everything you’d dream of, with items like relaxed linen sheets, fluffy recycled down alternative pillows, plush towels and decorative bed pillows in soothing colors like pecan, parchment and jade and materials like premium velvet, terrycloth and linen. And best of all? The incredible Parachute for Target prices make it more accessible to anyone shopping for premium bedding and bath linens.
“At Parachute, we believe that comfort at home and great sleep are essential to living well,” says Ariel Kaye, founder of Parachute. “Our mission has always been to bring quality, beauty, and ease into the everyday — and to help people feel their best by investing in their daily routines. We’re excited to partner with Target on a collection that feels elevated yet effortlessly livable. Together, we can bring this feeling to more people than ever before. Every piece in this exclusive collection was thoughtfully designed to enhance your mood, and infuse your home with joy and care.”
So many options
We’re always evolving our product assortment to give guests what they want and need, and our magic mix of owned brands, top national brands, emerging brands and premium partnerships makes Target a go-to for both newness and value when shopping for home items.
You can see our guest-first approach in our wide variety of bedding options from owned and exclusive brands like Room Essentials, Threshold, Hearth and Hand with Magnolia and Casaluna. Now, with the addition of the Parachute for Target collection, we have a premium collection from a beloved national brand that expands our range of prices and styles.
The entire Parachute for Target collection will be available on Target.com, with nearly 90 stores carrying a portion of the collection, starting April 27. Preview Parachute for Target and get a head start on your wish list.
